2014 Benchmarking Methodologies Sales 
Harvard Business
FEBRUARY 13, 2017
I talked with Rita McGrath, a professor at Columbia Business School, who together with Ian MacMillan, of the University of Pennsylvania’s business school, developed this classic methodology for planning innovation. ” Step 2: Do benchmarking. How many sales do they have to close and in what time period?
Harvard Business
MAY 8, 2017
How have the firm’s growth, profits, and stock performance compared to a relevant benchmark (NASDAQ for a tech company, for example, or DAX Index for a German firm) during the transformation period? We always urge you to read the methodology carefully. Financial performance. The same was true of Adobe’s Shantanu Narayen.
Expert insights. Personalized for you.
30 
Let's personalize your content