Case Interview: Beyond Common Frameworks
Tom Spencer
JUNE 2, 2018
Kogan.com, an online retailer in Australia, has enjoyed exponential sales growth in the past 2 years and its stock price has more than doubled. This market can be segmented in many ways, including by age of customers and product categories (step 2). The framework comes from “ A Playbook for Winning Strategy ” developed by A.G
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