In the Best Sales Teams, About Half of the People Are in Support Roles
Harvard Business
MAY 25, 2016
The efficiency of their sales departments, as measured by sales ROI (gross margin over total sales cost), also varies widely: The top 25% of companies we analyzed boast a sales ROI that is more than twice that of the bottom 25%. Many companies with low sales ROI devote less than 30% of their sales staff to support functions.
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