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Rule of Thumb #1: Adopt a Portfolio Approach When Implementing Behavioral Science Initiatives

Steve Shu Consulting

While I will address return on investment (ROI) considerations in a future post, probably one of the first rules of thumb I have is to use some degree of portfolio thinking and management processes for implementing behavioral science initiatives. References: Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W.

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A Refresher on Marketing ROI

Harvard Business

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

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Maximizing Retail Success

Business Consulting Agency

Data-driven marketing initiatives generate an average ROI of 224%. Loyal customers are 5 times more likely to repurchase and 4 times more likely to refer others to the brand. Campaign Execution: Consultants implement marketing initiatives, manage campaigns, and leverage marketing automation tools to drive engagement and conversions.

Retail 52
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Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

You are doing them a favor by letting them know what you are particularly good at, so the next time that situation arises they will know who to call or who to refer to their boss or colleague. Clients tell me that as a result of my work, they’re able to cut back on help desk support and reach their ROI faster.

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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Some factors that make this so difficult include regulatory restrictions, emphasis on ROI, and the increasing number of mergers and acquisitions. References: Team, Idgroup. How to Justify Investment in Healthcare Branding for Improved ROI.” Idgroup Musings , May 2018, blog.idgroupbranding.com/investment-healthcare-branding-roi.

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A Quick Guide to Essential Project Management Metrics

Epicflow

Return on investment (ROI) ROI is not a pure project management metric, but it’s widely used to find out whether the project costs have been effectively used and generated the expected profit. References A Guide to Project Management Metrics (With Examples). Retrieved from: [link]

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Critical Success Factors in Multi-Project Management

Epicflow

Technical competencies refer to the technical aspects of the project deliverable. Schedule a call with our specialists to get a full picture of Epicflow’s contribution to multi-project management success. References Critical Success Factors in Project Management. strategic thinking, business sense, etc.); Ivanova, L.