Rule of Thumb #1: Adopt a Portfolio Approach When Implementing Behavioral Science Initiatives
Steve Shu Consulting
JANUARY 3, 2023
While I will address return on investment (ROI) considerations in a future post, probably one of the first rules of thumb I have is to use some degree of portfolio thinking and management processes for implementing behavioral science initiatives. References: Milkman, Katherine L., Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W.
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