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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

SOURCE: Social Talent. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Other top calls to actions included contact forms (39%), webinars (37%), and free trials (35%). Speaking Engagements.

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The Social Cost of Bad Online Marketing

Harvard Business

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. And most of all, get your mind around the fact that you may actually have to pay for content.