Harvard Business

JANUARY 2, 2018

Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Evan Smogor/Unsplash. How does your boss judge success?

Media 36

Media ROI Company Metrics 36

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They provide customized, knowledge-based services to their clients.

Industry 52

Industry SMB Software Talent 52

Harvard Business

JANUARY 3, 2017

As pressure intensifies to reduce prices, either by cutting the list price or offering a discount, managers may act hastily, without the same rigor they apply to investments elsewhere, such as capital deployment or product enhancements. All too often they don’t.

Retail 37

Retail Survey Bain Comparison 37

Harvard Business

AUGUST 10, 2016

Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Too often CMOs succumb to the pressure to keep costs down at the expense of their brand’s health or product sales. Simultaneously, companies need to justify marketing expenses — down to the last penny.

Media 28

Media Survey Advertising ROI 28

Harvard Business

SEPTEMBER 11, 2014

Physicians were surveyed on their attitudes toward the main drugs in the relevant therapeutic category, as well as their attitudes towards the firm’s salespeople. What’s more, some customers might not want to give that information, even if firms wanted to collect it.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Each outbound communication is measured individually for immediate ROI.

Marketing 37

Marketing Agile Fashion Sales 37

Harvard Business

AUGUST 29, 2016

In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s brand, products, promotions, and service offerings, on and offline.

Retail 39

Retail Apparel Financial ROI 39

Rick Conlow

OCTOBER 19, 2023

International Coach Federation (ICF) Research: The ICF conducts extensive research on coaching, and their studies have found that 70% of individuals who received coaching reported improved work performance, communication skills, and productivity. It found that training alone increased productivity 22.4%. See this example.

Training 86

Training Training Leadership Development 86

1 to 1

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. Remember this step is about establishing a foundation on which you can build phased improvement.

Metrics 26

Metrics Tools Case Interview Strategy 26

Business Consulting Agency

JANUARY 23, 2024

A single misstep, whether in product quality, customer service, or ethical considerations, can tarnish a brand’s image irreparably. These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics. Rebuilding trust is often a long and arduous process.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

OCTOBER 1, 2018

But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. RyanJLane/Getty Images. Today, financial transactions have considerable costs.

Marketing 31

Marketing Advertising Media Video 31

ConsultX

MARCH 1, 2022

Regardless of the Industry, size of the Business or state of the Business, we found Profit Leakage in every single Business we surveyed! Explaining ROI As a Business Consultant, it can be really difficult to explain what kind of return on investment a client will get. David Thexton, Founder of ConsultX.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Harvard Business

MAY 7, 2018

How exactly are they doing that, and thereby realizing further gains in ROI? Bain & Company recently surveyed nearly 1,700 marketers globally , in partnership with Google, and found three areas of importance. Once a company spots the crucial signals, it should deliver a sequence of messages tailored to each customer.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

MAY 25, 2016

Survey-based reports find that firms are currently spending an estimated $36 billion on storage and infrastructure, and that is expected to double by 2020. However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data.

Data 38

Data Advertising Operations Case Study 38

Harvard Business

DECEMBER 28, 2016

Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. There is place in the world for performance benchmarking survey metrics like net promoter score (NPS). It’s either in a state of growth, peak productivity, or decline.

Metrics 30

Metrics Data ROI Benchmarking 30