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Consultant Website Breakdown #1: The Process Consultant

Tsavo Neal

The free white paper image isn’t obviously a link. I think he could improve the readability of his site by increasing the font size. You come away from the website without a doubt: Ian is an expert on process. The call-to-actions — the buttons or links that evoke the prospect to take action — could be more prominent.

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Great Digital Companies Build Great Recommendation Engines

Harvard Business

Platform companies invest in virtuous cycles to solve problems; more-traditional firms invest in process improvement to solve problems. Could you ask customers if they want email follow-ups or white papers on products or services they’ve expressed behavioral interest in? ” So they did.