Business Consulting Agency

SEPTEMBER 7, 2023

Business consultants offer expertise in crafting compelling ad campaigns that maximize ROI. Profitability Enhancement Ultimately, profitability is the key metric for any business. E-commerce business consultants analyze cost structures, pricing strategies, and operational efficiencies to improve the bottom line.

Consulting 52

Consulting Advertising Sales ROI 52

Harvard Business

NOVEMBER 7, 2017

The fourth gap between strategy and execution is in measurement and metrics. The assumption is that financial measures like cost and revenue are sufficient metrics to measure progress. You need metrics that tell you how well your game plan is being executed — metrics that all of your players can organize around.

Strategy 33

Strategy Strategy Strategy& Metrics 33

Harvard Business

OCTOBER 1, 2018

Retailers routinely pay credit card companies 3% payment processing fees, while gas stations pay even more. Every time they open the app and spend at least a minute on it, the retailer can pay them a few cents or loyalty points’ worth of store credit, up to a maximum per day. The Marketing Impact of Near-Zero Transaction Costs.

Marketing 31

Marketing Advertising Media Video 31

Harvard Business

MARCH 22, 2017

Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. Each outbound communication is measured individually for immediate ROI. The metrics also changed. Today, creative marketers need to operate more like entrepreneurs, continuously adjusting to sustain “ product/market fit.”

Marketing 36

Marketing Agile Fashion Sales 36