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Your own billboard

Seth Godin Blog

Obviously, there’s ego at work here, but it’s sort of productive. They like showing their peers what they’re up to, and it probably makes it easier to recruit the talent that lives nearby. Social media is simply a smaller scale digital example of this very tendency.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. The fight for new recruits is intense — not just in the tech sector, but across all industries. Don’t keep relying on the same old social media platforms.

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Empowering Small Business Growth Through Consulting

Business Consulting Agency

Consultants offer expertise in developing comprehensive marketing strategies, including digital marketing, social media management, content creation, and customer engagement initiatives. Marketing and Branding Strategies Effective marketing and branding are essential for small businesses to stand out in competitive markets.

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Benefits of Small Business Consulting

Business Consulting Agency

Consultants develop tailored strategies for digital marketing, social media engagement, content creation, SEO optimization, and customer acquisition, maximizing brand visibility and market impact.

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Employees Who Use Social Media for Work Are More Engaged — but Also More Likely to Leave Their Jobs

Harvard Business

Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think that social media can improve work relationships and 60% believe social media support decision-making processes. Henrik Sorensen/Getty Images.

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Fix Your Social Media Strategy by Taking It Back to Basics

Harvard Business

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. Other articles advise using social media networks, such as Pinterest.

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