Business Consulting Agency

APRIL 15, 2024

In the digital age, the success of retail brands hinges significantly on their online presence and marketing strategies. With consumers increasingly turning to online shopping, having a well-marketed retail website is paramount for attracting customers, driving sales, and building brand loyalty.

Retail 52

Retail ROI Metrics Data 52

Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Comparing marketing efficiency with competitors. Juan Díaz-Faes for HBR.

ROI 28

ROI Marketing Financial Sales 28

Successful Independent Consulting

JULY 31, 2017

I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains. Most of us never had sales training so this concern is understandable, but reframing how we think about business development can turn concern into action. Read any definition of business development and you won’t find the word sales.

Development 244

Development ROI Software Sales 244

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

The Consultants Peer Group

DECEMBER 18, 2023

There will be ample opportunity to address/present what you do (IT, HR, OD, Strategy, Marketing, etc.), Furthermore, I refer to and attach PDF copies of both the enforceable Code of Ethics and the professional Code of Conduct. This and the previous blog are prescriptive and, hopefully, challenge you to redefine your sales process.

Ethics 52

Ethics Intellectual Property Consulting ROI 52

Steve Shu Consulting

MAY 10, 2010

I like this part of the book particularly because it starts to weave together marketing, branding, social technologies, and the fringes of innovation. Benefits & ROI – For those that have read Groundswell , this part is similar in that it covers some qualitative and quantitative models for using social technologies.

Leadership 150

Leadership ROI Media Guidelines 150

Martinka Consulting

JUNE 18, 2021

EBITDA ‡ FCF – Sam’s comments about how you can’t calculate ROI based on EBITDA when it’s a capital expenditure type business sounds like one of my Myths of Business Valuation: Using EBITDA in a capital-intensive business will burn the buyer. You must use free cash flow to truly calculate ROI.

ROI 40

ROI Cash Flow Small Business Financial 40