The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! Damn them!). “If

Marketing 86

Marketing Advertising Meeting Course 86

Tom Spencer

MARCH 17, 2023

This might include identifying customer pain points, understanding customer sentiment, and identifying new market trends. This can enable consultants to publish more detailed reports on things like market research and financial analysis. For example, AI could be used to analyse data, such as historical sales revenue numbers.

Consulting 78

Consulting Trends Industry Data 78

Business Consulting Agency

AUGUST 14, 2023

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet. It encompasses various business models, including online retail, digital products, subscription services, and more. Research competitors and potential gaps in the market. live chat, email, phone).

Financial 52

Financial Analysis Consulting Productivity 52

Harmonious Workplaces

DECEMBER 27, 2023

Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity. However, I found some very strong recruiters whom I trust when I refer business to unemployed and underemployed people. With more than 33 yrs.

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Recruiting Recruitment Meeting B2C 98

LSA Global

AUGUST 28, 2019

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

Sales 28

Sales Training Training Methodologies 28

Harmonious Workplaces

NOVEMBER 17, 2023

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

Leadership 52

Leadership Sales Nonprofit Culture 52

Successful Independent Consulting

FEBRUARY 22, 2017

Their branding helps drive sales by keeping their products or services fresh in the consumer’s mind. You need to be top-of-mind when the need for your expertise pops up so the client thinks to call you, or their colleague thinks to refer you. It’s how you promote yourself and “go to market.” It’s about your reputation.

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Consulting Advertising Survey Examples 296

Kai Davis

AUGUST 28, 2020

If you’re marketing yourself as an indie consultant online, you’re going to be writing a lot — articles, emails, landing pages, sales pages, books, products, content… the list goes on and on. Swipe Files — Swipe files (reference files with high-performing content/copy/etc.)

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Sales Course Training Training 52

ConsultX

SEPTEMBER 7, 2021

A referral is an act of referring someone or something for consultation review or further action. It is a seal of approvaly, a big tick, a yes that this product or service is really, really good. And customers who are referred to your brand or service are up to give times more likely to use you than another customer.

B2C 52

B2C Consulting Groups B2B 52

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

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Consulting Case Study Case Studies Media 167

Organizational Talent Consulting

APRIL 10, 2023

Some of the many ways different business functions could begin utilizing generative AI in the workplace now are: Marketing and sales functions - writing sales copy and creating product user guides. Operations - improving customer service and identifying production errors and defects. References: Beckett, E.

Engineering 77

Engineering Meeting Talent Video 77

Tom Spencer

OCTOBER 8, 2013

A framework to help executives, senior managers and marketers devise strategies for future growth. The Ansoff Matrix is particularly useful for strategic planning because it provides a framework to help executives, senior managers and marketers devise strategies for future growth. What is a Product-Market Growth Strategy?

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Productivity Transportation Development Marketing 113

Harvard Business

MAY 24, 2016

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products.

Productivity 28

Productivity Sales Development B2B 28

Harvard Business

MARCH 10, 2017

Sales executives with even moderately large, distributed sales forces rely on data to help them understand which activities and behaviors lead to the best outcomes. Refining Sales Team Structure and Roles. At the highest level, Workplace Analytics can provide a factual foundation for decisions on sales structure and roles.

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Sales Software Productivity Data 30

Tom Spencer

FEBRUARY 16, 2024

Leadership” does not refer to being bossy, demanding or uptight — in fact, these would tend to backfire and turn clients and colleagues off. This simply refers to the ability to handle, evaluate, and extrapolate meaning from numerical and statistical data, as well as proficiency in utilising analytical tools like Excel, VBA, or Python.

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Consulting Leadership Financial Data 78

Epicflow

JANUARY 19, 2022

Electric Vehicles Production and Sales Will Grow. Interestingly, registration of electric cars in 2020 increased in major markets despite the pandemic [1]. . EVs are going to gain higher market shares in Europe, the United States and China and outpace ICE vehicles sales. References .

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Automotive Trends Industry System 98

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

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B2B Marketing Consulting Advertising 60

Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Money Fear: "I'm not good at marketing so I'll find other more successful consultants or coaches who will hire me as a subcontractor". It's just not smart marketing. You can master marketing too.

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Consulting How To Talent Training 177

Tom Spencer

AUGUST 18, 2015

To understand which activities provide a company with a competitive advantage, either through cost advantage or product differentiation, it is helpful to separate operations into a series of value-generating activities referred to as “the value chain”.

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Analysis Case Interview Interviews Operations 60

Rick Conlow

JANUARY 2, 2023

Dancing here refers to engaging, supporting, and communicating with employees in multiple ways. By not dancing, CEOs cost their companies billions of dollars of lost employee innovation, productivity, and customer service. Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit.

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Emotional Intelligence Study Leadership Finance 88

1 to 1

AUGUST 9, 2021

Yet, in many businesses, there is often some overlap and confusion over what defines the roles of a front office and back office, making it difficult to prioritize an area for greater efficiency and productivity. The front office refers to the customer-facing section of a firm. What is the front office? Learn more.

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Efficiency Productivity How To Operations 26

Seth Godin Blog

OCTOBER 5, 2023

A recent discussion about the challenges of direct-to-consumer marketing of a skincare product ended with one participant describing the hard part with, “nothing to ad.” ” She was referring to how much the thread had covered, but the pun wasn’t lost on us.

Media 38

Media Productivity Engineering Analysis 38

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 208

Interviews How To Engineering Productivity 208

Tsavo Neal

OCTOBER 2, 2020

For a freelance consultant, these two pieces of marketing collateral are far more effective than a resume. Then, in your thought-leadership, reference these case studies. Focus on higher-value marketing materials: case-studies and thought-leadership. Are you applying for a digital marketing position?

Case Study 60

Case Study Case Studies Resumes Study 60

Tom Spencer

NOVEMBER 14, 2011

Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one. In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale.

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Cash Flow Consulting Productivity Telecommunications 117

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. So three different legs of a business type of knowledge from product development to high level sales to post sale services, and at a high level managing all of those things. Dave Saliaris: Yeah. Betsy Jordyn: Wow.

Interviews 189

Interviews How To Engineering Productivity 189

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28

Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. For Reflection: What sneaky ways is your fear showing up? as little as 90 days.

Development 194

Development Training Training Examples 194

Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

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ROI Marketing Financial Sales 28

Tom Spencer

APRIL 1, 2022

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. per year over the same period.

Trends 88

Trends Engineering Travel Airlines 88

Management Consulted

NOVEMBER 20, 2013

Two, you solve them the same way you solve a market sizing question (see below) – by breaking down the solution into component parts. . The market for lead pencils has been declining at 4%/year for the last 3 years. The original market was $24M/year. What is the market in year 3 (now)? Market Sizing.

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Case Interview Interviews Study Cover Letters 236

Consulting Success

FEBRUARY 12, 2018

His consulting group focuses mainly on sales enablement and marketing, and they have been in the business since 1995. In this episode, we talk about the path that led Tony to sales and consulting, and he shares insights into creating a successful consulting firm within the corporate world. Were you in a sales role as youngster?

How To 108

How To Sales Consulting Training 108

Johanna Rothman

MAY 26, 2023

Instead, I referred would-be consultants to books by Weinberg, Block, and Weiss. I don't “launch” my books, because I'm not looking for a bunch of sales on Day 1 and zero sales ever after. Since I didn't start marketing this book yet, this book has a birthday, but not a big splash. I write evergreen books.

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Consulting Guidelines Sales Conference 92

Harvard Business

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. Smaller brands have been picking up the slack.

Marketing 28

Marketing Retail Productivity Sales 28

Harmonious Workplaces

OCTOBER 24, 2023

I did this while attending UChicago and picking up extra cash cleaning industrial carpets, being a production artist for GES Exposition Services during the summer, or working a Blockbuster. In 2001, Michael hired a no-name like me after an informational interview to become the Associate Marketing Director for GIA Publications.

Hotels 52

Hotels Training Training Exercises 52

Consulting Success

FEBRUARY 12, 2018

His consulting group focuses mainly on sales enablement and marketing, and they have been in the business since 1995. In this episode, we talk about the path that led Tony to sales and consulting, and he shares insights into creating a successful consulting firm within the corporate world. Traversing The Value Pyramid.

How To 117

How To Sales Consulting Education 117

Management Consulted

MAY 29, 2016

Bruce introduced strategic competition in 1980s to the market and it has since transformed business productivity and has the same impact that the industrial revolution had on individual productivity. You get to see what would happen if you could churn up new products 3X faster than your competitors. competition.

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Boston Consulting Group Groups Strategy Strategy 100