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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Consultant Marketing Stages of Success

Jerry Fletcher

Expense accounts are no longer a major item for corporations as travel and entertainment have pretty much been eliminated. Proven Your experience and credentials have paid off for a number of clients Trusted You are now the go-to guy or gal in your industry, market or geography for your expertise. Yet, some people still get the call.

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Marketing Planning for Consultants

Women in Consulting

There are many ways of marketing your consulting services. How could you choose your choice of travel, and what to do once there, without knowing where you are going ? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. But first, make sure you have a plan!

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Non-Profit “Product” Launch Case Study…

Wakeman Consulting Group: Dave's Blog

Action: The leadership team built a “product” launch schedule for tryouts for the travel program which is the hub for all the other programs the organization offers. Results: Leading indicators were an increase in “buzz”, social media followers, signups, and social media engagement.

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The Psychology Behind Marketing Online Education

Tom Spencer

Social proof” is a key concept in neuro-marketing, the fusion of neurology, psychology and marketing. Sarah is a small business owner, and is currently learning about marketing using the internet. Aside from working on her own business, she likes to use social media, and read travel books.

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75 Podcast Ideas and Topics to Explore in 2024

Buzzsprout

Social media Teach influencers or business professionals how to harness social media for their personal brand, business, or startup. If you're a wedding planner, this is a great way to market your services or sell an online course, too. You could discuss ways to build a diverse marketing plan and brand a business.

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Why Publish a Variety of Media Options?

Chad Barr

Personally, there are times I like to read, other times I like to listen (especially in my car, during air travel or my walks) and other times I like to watch videos and process visuals (diagrams) and such. The post Why Publish a Variety of Media Options? Even one unique buyer may have different preferences at different times.

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