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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Biz Dev and Sales: Two Pillars of Business Success

Tom Spencer

Business development and sales are two of the most critical components of any successful business. They are closely related, with business development focusing on identifying new opportunities and building relationships, and sales being the process of actually closing deals and generating revenue. However, this won’t happen overnight.

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Breaking Down Case Interview Frameworks – Market Study

Management Consulted

One of the most daunting things about case interviews is the uncertainty you’re faced with as you step inside the door. What if your interviewer is having a bad day and just feels like asking impossible questions?! In this article, we’ll be looking at Market Study. 3 – Market Study. ” asked the man.

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8 Example Case Interview Questions

CaseInterview.com

Here’s a list of Case Interview Questions that I’ve received as a candidate. Keep in mind the interview format (especially for McKinsey) has evolved since the time I went through it as a candidate. Your client is a gas station and the market is so competitive that they make no money on gasoline sales.

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Breaking Down Case Interview Frameworks – Market Sizing

Management Consulted

Welcome back to our case interview frameworks series, giving you a step by step approach to solve any case that’s set before you. Case interview frameworks are used to open a case and to solve a case. In the last article, we gave you an introduction to case interview frameworks and laid out our 4 frameworks: Market Sizing.

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Case Interview Foundations: 6 Types of Case Interviews

Management Consulted

Consulting firms rely heavily on case interviews to find the right candidate and, therefore, you should practice them – practice them well, start practicing them early (2-3 months prior to the interview), and then keep practicing them often. The 2 case interview styles are Interviewer-led and Interviewee-led cases.

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn of the Consultant’s Institute, and I’m so excited to interview Charles Browne. Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. Well, sneakers is a bigger market.