Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Rod Burkert

MARCH 18, 2020

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. There is a new strategy gaining momentum: micro-influence. Think of this as compound marketing. The webinars reach a national audience. You probably do.

Strategy 52

Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

JULY 18, 2018

There are several key components to achieve such success and here are the top three: First, is your strategy : Which is the definition of how you paint success and create your future. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Chad Barr

JANUARY 8, 2012

Here are the items to consider and assess: When asked to articulate what your strategy is? Your site is only one marketing component (out of many) to support your overall strategy. Answer the following questions: What is your strategy? Now that you have identified your strategy, start thinking about your tactics.

Intellectual Property 52

Intellectual Property eBook Video Media 52

Rod Burkert

MAY 8, 2019

Up to a point, it isn’t a bad strategy. We can unzip the intellectual property we use in our 1:1 world and create valuable courses, toolkits, webinars, etc. Finally, it’s difficult to come up with better ideas when you spend your weeks repeating the same 1:1 strategies you’ve been using to attract, convert, and deliver.

Intellectual Property 40

Intellectual Property Conference Productivity Ethics 40

Chad Barr

AUGUST 17, 2012

You should also export and merge your email database (outlook or such) and then upload all these contacts into an online email marketing program. Almost Permission Marketing – I know that some have made their fame promoting the Permission Marketing concept. Load them all into a database such as Excel.

How To 52

How To Intellectual Property Interviews Media 52

Tsavo Neal

NOVEMBER 13, 2017

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. That’s not the case. and 20% in Canada.

Consulting 121

Consulting Education Tools Financial 121