Remove Intellectual Property Remove Leadership Remove Marketing Remove Media
article thumbnail

To Publish or Not to Publish

Chad Barr

You’ve heard me say over the years that one of the key distinctions between top thought leaders to those strive to strengthen their thought leadership is that the former are prolific publishers of remarkable content. They publish consistently in different media and on a variety of platforms. Fine-tunes your thoughts.

article thumbnail

Is It Time to Upgrade Your Web Presence?

Chad Barr

My definition of web presence is the confluence of your Strategy, Content and Marketing Initiatives. Implement effective marketing initiatives. Integrate with multiple media channels. Evaluate and evolve your digital empire, which is the manifestation of your intellectual property in various media formats and platforms.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving Powerful Web Presence

Chad Barr

I’ve defined your web presence as the confluence of your strategy, content and marketing initiatives. Markets: Are you focusing on one vertical market or multiples? What new markets should you penetrate a year from now? And are there markets you should consider abandoning? Is Your Brand Protected?

article thumbnail

The Marketing “It” Factor

Chad Barr

Others will tell you it’s effective leadership or huge demand for the product or service. While each of these components is important, the truth is that marketing trumps them all. That’s right: marketing. Far too many business owners ignore the significance of a powerful marketing strategy. This couldn’t be more wrong.

article thumbnail

30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

article thumbnail

Content Success Framework

Chad Barr

Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

article thumbnail

Thought Leadership Concepts

Chad Barr

Here are my key take-aways from attending the Thought Leadership Symposium, hosted and facilitated by Alan Weiss with his guest presenter, David Maister : Thought leadership, for me, means being sought after by clients and the media to help improve my clients’ businesses and live. It also means high degree of self-worth.