Consulting Matters

JANUARY 13, 2018

We don't sell a tangible product or service. You can uncover this information informally or you can do interviews or a survey with those who represent your ideal client. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) or how to guidance (How to.).

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Chad Barr

JULY 18, 2018

What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Finally, what constitute the makeup of your remarkable offerings in products and services.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Chad Barr

AUGUST 19, 2015

Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Create podcasts by recording your own voice, interview others or get interviewed.

Intellectual Property 52

Intellectual Property Interviews Advertising Video 52

Chad Barr

AUGUST 9, 2012

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Have a large active offerings of products and services. Are quoted and are interviewed by others and the media. Effectively productize and monetize their offerings.

Intellectual Property 40

Intellectual Property Leadership eBook Media 40

Chad Barr

JANUARY 8, 2012

What about using social media, creating powerful alliances with others and developing your own video and audio channels? Placing many videos on YouTube and other video related sites will enable people to find you easily while strengthening your thought leadership in the process. What is your marketing plan?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

AUGUST 17, 2012

Why not send an email to a client or a prospective client saying: “Cindy, attached is an article (or podcast or video) I have just created which I believe addresses the issues you have shared with me. ” Also, make sure to insert interesting links to various landing pages on your site in your YouTube videos.

How To 52

How To Intellectual Property Interviews Media 52

Harvard Business

AUGUST 14, 2018

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. Second, 185 seasoned expert observers were interviewed in China to identify the outside view on the phenomenon. Related Video.

Case Interview 41

Case Interview Intellectual Property Interviews Operations 41