Hotels Marketing Methodologies Sales 
IMC USA
MARCH 15, 2017
The conference dates are October 20-22 in Atlanta, Georgia, at the JW Marriott Atlanta Buckhead Hotel. IMC USA’s Conference team has been working hard to plan the best programs and networking so that you can learn new approaches and methodologies, meet other consultants, and grow your practice. Learn more at our conference web pages.
Consulting Matters
FEBRUARY 26, 2020
A clear consulting brand and niche is not about picking a favorite methodology and getting known for that. In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. And that's just differences between industries.
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Harvard Business
APRIL 26, 2016
For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character.
Management Consulted
FEBRUARY 5, 2017
Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). With HQ in New York, firm practices are based on the EVA methodology.
Harvard Business
MAY 8, 2017
In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.
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