Emergence of Formal Behavioral Insights Teams and Initiatives
Steve Shu Consulting
JULY 25, 2014
One the other hand, possibilities for competitive differentiation and new products seem limitless. Strategy Development. On the one hand, impacts can be large and returns can easily exceed 10X ( see 22X cost savings for UK Nudge Unit ). Each of these routes is suited for different situations. How might we change the game?
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