Seth Godin Blog

SEPTEMBER 4, 2017

A team of MBAs doing a market analysis and a P&L would probably pin the value at about $8. That's where the ROI would be at its peak. They were profiled by Tom Peters and had the highest sales per square foot of any store of its kind. But they're not in the business of selling ice cream cones. As a result, profits went up.

ROI 53

ROI Enterprise Energy Analysis 53

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 36

Marketing Agile Fashion Sales 36

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

Industry 52

Industry SMB Software Talent 52

1 to 1

OCTOBER 12, 2020

Mention digital transformation to a CFO, and you would likely get push-back about big expenses and little ROI. And they show immediate outcomes, recouping costs and generating ROI, sometimes in a matter of days. They are trying to keep up with market, environmental, and consumer demands in a way that works.

ROI 26

ROI Healthcare Insurance Insurance 26

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 33

Strategy Strategy Strategy& Metrics 33

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. Yet every enterprise is essentially a square-peg business waiting for a round-hole world.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

AUGUST 29, 2016

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Measuring Marketing Insights. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 37

Retail Apparel Financial ROI 37