Engineering Film Strategy Turnaround 
Buzzsprout
FEBRUARY 27, 2023
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Harvard Business
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. Leaders did not prepare for the external problem, did not adapt fast enough, or did not have a second-generation engine for the business ready to go when the first-generation engine became obsolete.
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