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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

Nike could provide you with its traditional sports gear, but in addition it could include a training program, a dietary plan, a coach, and a monitoring system to help you achieve your dream. Today, Philips produces everything from automated external defibrillators to energy-efficient lighting for entire cities. Branding and marketing.

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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Capital markets, as a whole, are also moving in this direction. In turn, this will foster better social outcomes and create new markets and consumer segments. The government invested in training and long-term infrastructure and established high-level goals for the country to guide activity.