Efficiency Marketing Sales Sports 
Tom Spencer
AUGUST 15, 2020
It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?
1 to 1
DECEMBER 11, 2020
Against this backdrop, the sales cycle continue to get faster, meaning companies looking to prioritize sales acceleration have to be smart – and quick – when it comes to devising and implementing strategies to boost sales. Successful companies are increasingly focusing on digital sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business
MAY 7, 2018
Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. By communicating at the most opportune times based on insights into consumer behavior, companies can generate more business with fewer or more efficient ads, or expand their audience to find unexpected wins.
1 to 1
MARCH 30, 2021
Offshoring is outsourcing work to overseas countries to access a lower-cost labor market while retaining, and often increasing, the quality of skills. This type of outsourcing combines the best of both worlds , linking together cultural similarities with the hiring country while maintaining the cost efficiencies that aren’t found at home.
Martinka Consulting
NOVEMBER 18, 2014
Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Football is a collision sport and business is a contact sport.
Harvard Business
SEPTEMBER 8, 2017
These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.
Harvard Business
NOVEMBER 16, 2017
. “Chicago School economics,” Rosch writes, “posits that competitors (including dominant firms) are likely to engage in rational and efficiency-enhancing conduct rather than conduct whose purpose and effect is simply to eliminate rivals, and, if they do not, markets are likely to correct themselves.”
Expert insights. Personalized for you.
88 
Let's personalize your content