Consulting’s new frontiers of competition
The Source
MAY 14, 2020
It’s difficult to imagine a world with Coca-Cola but no Pepsi. Or with Roger Federer but no Rafa Nadal. Would Mercedes make the cars it does if there was no such thing as a BMW? Would Barça fans care as much about their team if Real Madrid didn’t exist? In life and in business, we often define ourselves by our competitors—and consulting is no different.
Let's personalize your content