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Our Physical World Has Changed: Augmented Reality in Tourism

Tom Spencer

Although the term ‘augmented reality’ wasn’t coined until 1990 , augmented reality actually dates back to 1968 when Ivan Sutherland developed the first head-mounted display that allowed users to view computer-generated graphics. Boeing has adopted AR and seen increased productivity and quality in their training process.

Tourism 88
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3 Reasons to Invest in A Leadership Development Program

Organizational Talent Consulting

When companies look for a competitive advantage, there is often talk about making leadership development investments. But during these conversations, leadership development programs are typically questioned. The truth is that leadership is more than a position, and event-driven development often fails to create lasting change.

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Top 10 Consulting Firms in the Middle East

Management Consulted

Dubai is one of the firm’s newest offices, and for good reason – the city is a hot spot for tourism, real estate investment, trade, transportation, and financial services. Interdisciplinary teams are handpicked from “Competence Centers” to develop the best solutions for their strong client base.

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Selling Products Is Good. Selling Projects Can Be Even Better

Harvard Business

In the beginning companies sold products. A focus on products means a focus on selling running shoes. Selling products limits the revenues you can make from clients: Unless you are innovating and continually updating your product offering, customer attrition tends to be high, and incentivizing repurchases can be hard.

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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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How Companies, Governments, and Nonprofits Can Create Social Change Together

Harvard Business

Customers overwhelmingly prefer products tied to a social cause. Developed alongside business magnate Nandan Nilekani, “ the biggest social project on the planet ” relies on community-operated Common Service Centers (CSCs) and local entrepreneurs to deliver programs and share in the profits.