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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Most entrepreneurs and product managers (PMs) know that they need to find out what people want.

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International Companies Entering the US Market

Business Consulting Agency

Entering the US market represents a significant opportunity for companies from outside markets and countries, given its size, diversity, and purchasing power. However, the US market also presents unique challenges that can be daunting for foreign companies. Are you entering the US market?

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For Independent Consultants, Business Development = Relationship Development

Successful Independent Consulting

The biggest stressor for self-employed management consultants is business development: how to cultivate meaningful regular work. First, consultants are good at helping clients solve problems but usually aren’t trained in sales or marketing. To meet the challenge I recommend changing your frame of reference. Be thoughtful.

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Results-Driven Marketing and Advertising Tactics

Business Consulting Agency

In today’s highly competitive business landscape, achieving tangible results through marketing and advertising is crucial for success. Effective marketing strategies not only enhance brand visibility but also drive customer engagement, increase sales, and foster long-term growth.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

More meetings. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Longer sales cycles. Increasingly discerning buyers. Intensifying competition.

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Marketing Consulting Can Transform Business Outcomes

Business Consulting Agency

In the complex world of modern marketing, many businesses find it challenging to navigate the multitude of channels and strategies effectively. This is where marketing consulting services come into play, providing expertise and insights that can drastically improve marketing outcomes.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. Meeting name. Don’t call it a Discovery meeting or chat or whatever. We acquire additional expertise in the industry and markets in which the client participates. Headed for indispensable.

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