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So, you’ve built a new capability, but no one uses it! What gives?

Kates Kesler

She had hired top talent, built assets, and delivered high quality demonstration projects. They do all the right things: create a strategy, announce a leader, build and buy the talent needed, research and implement best practices, purchase new technology, and roll-out training. But a year later they have little to show for it.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Since inception, they have consistently developed cutting edge, best-in-class products. Like many product companies, they also had a consolidated go-to-market approach that configured bundled solutions within markets on the front-end (See figure 1).