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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Most entrepreneurs and product managers (PMs) know that they need to find out what people want.

Marketing 166
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Case Interview Foundations: 6 Types of Case Interviews

Management Consulted

Consulting firms rely heavily on case interviews to find the right candidate and, therefore, you should practice them – practice them well, start practicing them early (2-3 months prior to the interview), and then keep practicing them often. The 2 case interview styles are Interviewer-led and Interviewee-led cases.

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Launching a Consulting Career in the Developing World

Tom Spencer

Applying for a job entails completing online questionnaires, writing cover letters, and undergoing psychometric assessments before you are even invited for an interview. There is also a large pool of applicants for managing consulting jobs in the developing world and few firms that are actually hiring. Source: Consultancy.org.

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The real advantage of case interview preparation

Tom Spencer

Consulting case interviews require lots of preparation. Consequently, if you want to be well prepared for your case interview, you will probably have to expect 1-2 months of intense preparation, after which it is not yet certain whether you will receive the job offer. On average probably 1-2 months. How should you proceed?

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ChatGPT Interviews Chad Barr on The Secrets to Creating a Strong Online Presence

Chad Barr

I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. To start, can you tell me about the most important factors to consider when developing a web site strategy for a business?

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Interview Transcript: Betsy Jordyn : Hey, it’s Betsy Jordyn of the Consultant’s Institute, and I’m so excited to interview Charles Browne. Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. Well, sneakers is a bigger market.