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Mistakes Consultants Make With Offers

Consulting Matters

Prepare to unearth the art and science of developing alluring offers for your consulting and coaching business, a transformative skill that could be the game-changer you need. We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

It's not about delivering a methodology. Your first task if you want to develop meaningful client relationships is to demonstrate that their passions and priorities are also yours. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. The Bottom Line.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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How Actionable Strategy Helps Drive Results from Strategy Through Execution

Brimstone Consulting

We have developed a methodology that helps organizations move from strategy through execution and realize success. Andy Frawley was first introduced to actionable strategy and the Brimstone methodology when he was CEO of Epsilon. Initiatives and measures of success are not tracked. Lack of engagement. Here is the good news.

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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Here’s what makes it different and why it’s important.

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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”