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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 28
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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. In most cases the answer will be that some metric in the sales equation is off. If they were uncomfortable talking about any part of the operation, now is the time to ask. And so it goes.

Meeting 52
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. One of Rochet’s first tasks was to create a leadership development program that equipped executives with the knowledge, mindset, and ways of working the company would need to grow in the digital age.

Media 54
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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

adults were at risk of developing type 2 diabetes in 2015. At the same time, some 1,000 nonprofits and community-based organizations were offering a drug-free solution to help avoid developing diabetes, but they weren’t sufficiently publicizing it or engaging users to sell the service. Consider that 86 million U.S.

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How to build a simple CRM in Airtable

Asamby Consulting

The Operating System is the main infrastructure that allows a company to run. Using Airtable as a company "operating system" This blog post shows how to create a simple CRM on Airtable. This is the first of a series of posts where we will show how you can use Airtable to build your company's "operating system".

How To 52
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Profit Leakage Calculator: Diagnose How Much Profit a Business is Losing

ConsultX

Imagine being able to quickly and accurately calculate how much money a business is sacrificing through imperfect operation, and which areas of the business are draining the most profit. This is Profit that is being missed out on from areas of the business that aren’t operating as they should. What is Profit Leakage?

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Consultant Marketing Juggernaut

Jerry Fletcher

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity. See Jerry’s new speaker demo reel. And so it goes.