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How to Tame Uncertainty of Research and Development: Tips on Managing R&D Projects

Epicflow

Research and development projects involve the process of discovering new ideas, technologies, and solutions to create new products (or services) or improve existing ones. In addition, changing requirements are commonplace for research and development projects. Will the developed product satisfy customers and be relevant in the market?

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

One of the first things he did after developing a consulting business was to think about his ideal client. He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Don't focus on your methodology. Embed keywords.

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How to Build a Consulting Website

Consulting Matters

You can set it up to act as your 24/7 marketing machine. So let me share my screen and give you some ideas on how you can start developing your website strategy. Do you care that I got a master's in organization development and human resources? You and I are developing a relationship right now. Content marketing.

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Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

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What is consulting?

Tom Spencer

Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. There are three main types of business consultants.

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How Sales Leaders Drive Growth

LSA Global

Before you develop tactics to increase sales, make sure that you have company-wide agreement on: – Ideal target client definition – Unique value proposition – Big sales bets to drive growth Concentrate on the Core of Your Business Unfortunately, far too many sales teams chase every customer opportunity.

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