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Is Your Marketing in the Right Place but at the Wrong Time? - SPONSOR CONTENT FROM GOOGLE

Harvard Business

How exactly are they doing that, and thereby realizing further gains in ROI? As a result, the brand substantially increased conversion of searches to sales of its cold medication, building greater brand loyalty at the same time.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They build active communities both online (on different platforms) and offline (at events) around seemingly any topic imaginable — everything from beauty to AI to e-sports. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes.

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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

We recently completed a study for the CEO of a very well known, global sports-apparel brand company. Our sports-apparel CEO had the right idea in challenging his team to think about the organization and ask: are we fit for growth, given our strategies going forward? Learning from Big Companies. 4: Build Capabilities for the Future.

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