The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. A clear marketing advantage.

ROI 48

ROI Training Training Sales 48

Consulting Matters

AUGUST 26, 2021

Your heart won't be in it, and your clients will know that you are trying to land them for the sale and not out of a heart of service. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI. Take Action.

Consulting 156

Consulting B2C B2B ROI 156

The Consultants Peer Group

DECEMBER 18, 2023

There will be ample opportunity to address/present what you do (IT, HR, OD, Strategy, Marketing, etc.), Spell these out, realistically of course, and use this opportunity to allow the reader, your prospect, to focus on something positive, not Fees. your skills and knowledge. Lower your uncertainties and anxieties accordingly.

Ethics 52

Ethics Intellectual Property Consulting ROI 52

Asamby Consulting

OCTOBER 24, 2022

The effect of baby boomers retiring, for some industries accelerated by COVID-19 has led to a dramatic shift in the employment market. Next to effective recruiting, getting compensation right is one of the most important tools to position your company well in the market. For a sales role, the commission might be 0.5%

ROI 40

ROI Tools Travel Sales 40

Harvard Business

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 41

Marketing Advertising Media Video 41

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. 5-day mini-series or course. They are a new lead.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. 5-day mini-series or course. They are a new lead.

Consulting 60

Consulting eBook Education Resources 60

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. We also offer change management courses for user adoption.

Industry 52

Industry SMB Software Talent 52

Harvard Business

NOVEMBER 7, 2017

On the one hand, it means “the carrying out of a plan or course of action.” The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. VCG/Getty Images. Execution is an odd word.

Strategy 46

Strategy Strategy Strategy& Metrics 46

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 51

Retail Survey Bain Comparison 51

Emerson Consulting Group

JULY 31, 2018

If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship–despite the rise of social media, YouTube, and Internet marketing–holds no equal.

Film 40

Film Advertising Media ROI 40

Harvard Business

AUGUST 29, 2016

Measuring Marketing Insights. Of course, it’s necessary to provide customers with what they say is important. However, our research shows that it’s much more valuable to align customer experience investments to those elements shown to drive emotional connection, thus maximizing ROI while minimizing risk.

Retail 51

Retail Apparel Financial ROI 51

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

JANUARY 4, 2018

The results significantly exceeded expectations: In its first year the ABU yielded profits 46X its costs, in the second year 106X (equivalent to $275 million of net income), and during its third year it is on course to produce 200X. Rigorous assessment of results. The right people.

Company 28

Company Recruiting Recruitment Financial 28

Business Consulting Agency

JANUARY 23, 2024

These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics. In the rapidly evolving business landscape, missing the right moment to pivot or innovate can lead to a loss of market share. Informed Decision-Making: Consultants base their recommendations on data, market trends, and industry best practices.

Consulting 52

Consulting Turnaround ROI Case Study 52

Rick Conlow

OCTOBER 19, 2023

Price Waterhouse Coopers (PwC) and the Human Capital Institute (HCI): Studies have shown that coaching programs yield a positive return on investment (ROI), with estimates of ROI ranging from 5:1 to 7:1 or even higher. Of course, you do not do all of these at once but overtime with each individual employee.

Training 86

Training Training Leadership Development 86

Harvard Business

JUNE 13, 2018

No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking. Data-Driven Marketing. Of course, there are certain types of data that are more sensitive than others.

Data 36

Data Marketing ROI Research 36

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

MAY 7, 2018

Time is running out on personalized marketing as a means of continually raising the return on investment of campaigns. And the technology now exists for marketers to test with high confidence when to communicate and in what order — and to do so in near real time. How Leading Marketers Get Time on Their Side.

Marketing 28

Marketing Bain Advertising Data 28

Tsavo Neal

AUGUST 24, 2017

Love them or hate them, case studies make up some of your most important marketing materials as a consultant. Inspiration is the primary role of our website, our brochure, our sales collateral and our in-person portfolio review. The case study makes specific reference to increases in sales, ROI, and revenue growth.

Case Study 60

Case Study Case Studies Study Consulting 60

Harvard Business

MAY 25, 2016

Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees ranging from computer science to business. The traditional way of solving this problem is using time-series econometrics with historical sales data.

Data 51

Data Advertising Operations Case Study 51