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How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

and got to work creating her first online course. If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch. You'll learn: How to trust your instincts about what you need to do with your business and decide if a course is right for it.

Course 296
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Understanding Your Target Market: Discovery Calls

Tom Spencer

To avoid this trap when conducting customer development interviews, an entrepreneur or PM should focus on past behaviors, including actions taken, motivations, and the frequency of occurrence. You may be looking for honest feedback about a particular product, pricing strategy, distribution channel, logo, or brand name.

Marketing 166
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85 Best Podcast Interview Questions to Ask [2024]

Buzzsprout

Asking your guests engaging questions is pivotal to the success of interview podcasts and helps differentiate your content from other shows. This guide breaks down how to come up with great questions so you can nail your interviews and keep listeners hooked. Ask yourself: What is the primary goal of this episode?

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5 Recommended Courses To Develop Business Understanding for Consulting

Management Consulted

You are valued for your ability to review/cut/analyze data and use the results to come up with solutions and strategies to your clients’ dilemmas. However, for some quick understanding, check out these 5 free online courses provided by some of the top universities and graduate programs in the U.S An Introduction to Marketing.

Course 184
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ChatGPT Interviews Chad Barr on The Secrets to Creating a Strong Online Presence

Chad Barr

I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. For brevity’s sake, I decided to include 3 of the 10 interview questions. To start, can you tell me about the most important factors to consider when developing a web site strategy for a business?

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6 Fit Interview Questions and How to Answer Them

Tom Spencer

In my last blog post I wrote about how new grads can navigate interview season when they finally receive a consulting interview they’re excited about. Interview questions are commonly split up into technical, behavioural and fit questions. You can find the full article here. This isn’t a trick question! Be careful here!