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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

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Nuance

CaseInterview.com

They make sense of a complicated issue and help guide others through a course of action that’s productive and effective. If you can articulate the finance department’s concerns better than they can, you’re trusted by those in that department. When you can do that, each group sees you as “one of them.” This is how you lead.

Media 98
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

RT reports French broadcasting watchdog CSA eager to tax YouTube, Facebook, Dailymotion France''s Superior Council of Audiovisual, an independent broadcasting authority, wants to impose taxes on media giants like YouTube, Facebook and Dailymotion to force them to contribute to financing French culture. billion ($1.8

Finance 78
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Wholesale Sales Unexpectedly Decline (Most in Nearly Five Years), Inventories Unexpectedly Rise

MishTalk

Finance reports U.S. Wholesale Inventories Rise, but Sales Drop Sharply. wholesale inventories rose more than expected in January, as companies built up stocks of autos and machinery, though sales posted their largest decline in nearly five years. Sales at wholesalers fell 1.9 Economists had forecast sales to edge up 0.2

Sales 69
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Inside a Fortune 500 Boardroom

CaseInterview.com

The company had suffered a 40% drop in sales. If you know finance, especially the finance of retail businesses, that’s nearly impossible. Of course, I was admiring the company's financial management while also feeling a little chilly. Gross Margin = Price of Your Product - Cost of the Product.

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More Universities Need to Teach Sales

Harvard Business

For decades, Sales and Academia remained worlds apart and the business world did fine. But Sales is changing, Academia is out of touch, and this is bad for business and the academy. Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent.

Sales 28