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How to Develop Your Tagline to Win More Work

Successful Independent Consulting

A marketing tagline is short phrase that helps people remember you in a certain way. In the list of taglines above, some of the keywords are “big, hairy projects;” “shared services;” “burnout prevention;” and “turnaround leader.” Remember, clients want to hire The Expert, so be sure to market yourself as one! [1]

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Consultant Marketing Pillow Talk

Jerry Fletcher

For the majority of consultants who are solopreneurs the only chance they have is when they are comfortably esconced in bed with that special person. The loner brain dump This occurs when an expert consultant happens to be a solo in her/his practice, home life and social life. Consulting: [link] Speaking: [link].

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Why CEO’s Hire Consultants and Coaches: The REAL Value They Bring with Brad Rex

Consulting Matters

Today, Brad Rex shares the real reasons why executives hire consultants and coaches. Tune in to hear Brad's incredible journey and get the real reasons why executives hire consultants. He talks about his exciting career journey, which started at the Naval Academy, then to British Petroleum, and finally to Disney.

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6 Turnaround Tactics for a Failing Team

Rick Conlow

3 Turnaround Tactics for a Failing Team. The following six proven turnaround tactics come from my consulting practice. For example, one organization I worked with had no training and were last in their market. These kinds of actions can swiftly turnaround a failing team. Most people want to do a good job.

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6 Turnaround Tactics for a Failing Team

Rick Conlow

3 Turnaround Tactics for a Failing Team. The following six proven turnaround tactics come from my consulting practice. For example, one organization I worked with had no training and were last in their market. These kinds of actions can swiftly turnaround a failing team. Most people want to do a good job.

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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. I’ve mentored and represented hundreds of independent consultants and repeatedly I see those with a well-defined niche win more work. Conversely, I know dozens of in-demand consultants who easily pop to mind when a client describes a particular problem.

Exercises 195
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Your Consulting Niche vs Jack-of-All-Trades Myth

Successful Independent Consulting

My company represents self-employed professionals across the country, and over the last seven years I have interviewed, coached, or worked with more than 200 independent management consultants. Conversely, I represent several consultants who are always in demand. Translation: turnaround expert. Let’s look at some examples.