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What The Coronavirus (COVID-19) Means For Consultant Marketing

Consulting Matters

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time.

Marketing 156
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
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Consultant Marketing Juggernaut

Jerry Fletcher

Don’t waste production time. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

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Consultant Marketing Tech Trap

Jerry Fletcher

Yes, they were trying to make their product better than all the others out there. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Six people provided their e-mails.

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Purpose Behind Networking as an Aspiring Consulting

Tom Spencer

While consultants do need strong analytical skills, the latter half of this saying holds true; you need to network. As any aspiring management consultant knows, networking is both an art and a science. A common adage within business states that “it’s not about what you know, but who you know”.

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Consultant Marketing Game Change

Jerry Fletcher

Change is the heart of consulting. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening. For the future.

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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold. I don't expect exposure.