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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field.

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How to Ace the Team Consulting Interview

Tom Spencer

If you are interested in consulting roles, case interviews are an integral part of that process. Your heartbeat will pulse with excitement when you receive an e-mail letting you know that you made it to the interview stage. The interview is a nerve-wracking experience. This article is going to focus on team interviews.

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Remotely Managing US Business Markets

Business Consulting Agency

Expanding into the US market offers significant opportunities for international businesses, but managing operations remotely can present unique challenges. That’s where local US business consultants play a critical role. Remotely managing US business markets with localized business experts.

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Do’s and Don’ts of Case Interviewing

Tom Spencer

Interviews are difficult – they involve researching the company, preparing for informational interviews, and practicing behavioral questions. If you are aiming for a consulting internship or full-time job, there is also an unavoidable hurdle you will need to jump – case interviews. Case interviews can be stressful.

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Breaking Down Case Interview Frameworks – Market Study

Management Consulted

One of the most daunting things about case interviews is the uncertainty you’re faced with as you step inside the door. What if your interviewer is having a bad day and just feels like asking impossible questions?! In this article, we’ll be looking at Market Study. 3 – Market Study. ” asked the man.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. It all starts here. or how to guidance (How to.).

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