Remove Consulting Remove Development Remove Intellectual Property Remove Video
article thumbnail

Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. Your videos on your video channel.

article thumbnail

How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Flash forward to today - his consulting business helps clients create the future and not just respond! Why you need to develop intellectual property through content development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is essential for consultants because we are in the knowledge business. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients.

Marketing 202
article thumbnail

Starting a Skincare Brand: A Guide for Medical Professionals

Business Consulting Agency

With a deep understanding of skin health, they can develop products that truly address consumer needs. Find out how here from concept development to product launch and marketing. Want more assistance, work with experts through business consulting services. Medical skincare brand startups through consulting services.

article thumbnail

How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

If you’re a high-achiever SURELY, you’ve considered starting your own consulting business by now (if you haven’t already.) But the reality is… …Growing a consulting business is unlike any other business! There are lots of reasons you might want to be a consultant. Phase 1: The PRE-LEAP Phase.

article thumbnail

Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. Consultants, like Doctors, bill by the hour. Most consultants don’t imagine themselves as product creators. Do you see this guy here?

article thumbnail

30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. My site has a lot of videos.