Business Consulting Agency

MARCH 27, 2024

In today’s competitive business environment, achieving tangible results from marketing efforts is crucial for the success and growth of companies of all sizes. Marketing consulting services play a pivotal role in helping businesses optimize their marketing strategies, improve ROI, and drive measurable outcomes.

Marketing 52

Marketing ROI Metrics Efficiency 52

Rick Conlow

AUGUST 21, 2023

For example, one of our clients wanted to increase sales results with existing customers. Management set a fifteen percent goal for improvement. As a result, the company achieved a 75% gain! Through feedback, the company’s branches listed recognition and coaching as the top initiatives that helped.

Training 69

Training Training Culture Leadership 69

Harvard Business

OCTOBER 23, 2017

The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity. This is giving us the opportunity to experiment with different change strategies within chosen populations in the company.

Change Management 28

Change Management Data Company Management 28

Harvard Business

AUGUST 1, 2017

Perhaps the single most important algorithmic distinction between “born digital” enterprises and legacy companies is not their people, data sets, or computational resources, but a clear real-time commitment to delivering accurate, actionable customer recommendations. How the best companies get up to speed.

Engineering 28

Engineering Company Data Enterprise 28

Harvard Business

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Don’t obsess over metrics like inquiry volume or time to close tickets. What not to do. Don’t optimize for efficiency. Your goal is success.

Metrics 46

Metrics Engineering Efficiency Operations 46

Harvard Business

AUGUST 30, 2018

One question that has long plagued organizations is how to improve performance among frontline workers, the people who actually drive customer experience. Our work with hundreds of companies offers a clear and simple answer. Goals and metrics were transparent to everyone so that nothing was hidden.

How To 31

How To Retail Productivity Sales 31