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How to Differentiate Your Consulting Business: Does Your Firm Have Pink Hair?

Tsavo Neal

After attending a marketing seminar about the massive benefits of differentiating, Andrew gives himself 4 weeks to come up with a strategy for differentiating their consulting firm, Di Angelo Braun Consulting. One sells $10 products, and the other sells $10K-$100K, high-touch consulting services. Core Product. Customer Service.

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Make Data a Cornerstone of Your Team

Harvard Business

Corporate leaders are becoming convinced of the impact that effective data collection and analysis can have on the bottom line, from tracking daily reports against Key Performance Indicators to make informed decisions on where to spend marketing dollars, to monitoring and evaluating customer communications to adjust product offerings.

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7 Factors of Great Office Design

Harvard Business

It’s one thing to note a person working solo in an otherwise empty seminar room, or a group of people huddling around someone’s desk because a conference room wasn’t available. To illustrate how this all plays out on a larger scale in real companies, here are two mini case studies from businesses we’ve worked with.