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Impact of Marketing Consulting Services on ROI

Business Consulting Agency

The Impact of Marketing Consulting on Results and ROI Improved Lead Generation: According to a report by Marketo, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

ROI 52
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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
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Selling as a Competitive Advantage in a Crowd

LSA Global

For those struggling with how to stand apart from the pack, the encouraging news is that Gartner Research reports that over 50 percent of customer loyalty is driven by how you sell – more than the impact of your brand, product, service, and price combined. The Sales Challenge. Let’s start with the current state of sales.

Sales 36
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To Better Train Workers, Figure Out Where They Struggle

Harvard Business

It has trained and placed 11,000 graduates into entry-level jobs in four sectors: health care, tech, retail/sales, and skilled trades. The metrics we track include: productivity, cost savings in recruitment and training, quality, retention, and speed to promotion. These metrics can be converted into an estimate of ROI for the employer.

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Salespeople Need a Strategy for Selling to CEOs

Harvard Business

According to a study , executives consider less than one-fifth of the meetings they have with salespeople to be valuable. While the number of executives reporting to the CEO has doubled, only 35% of Fortune 500 and S&P 500 companies have COOs, who are responsible for integration across business units or functions.

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How to Improve Your Finance Skills (Even If You Hate Numbers)

Harvard Business

.” Focus on key metrics. Boosting your financial expertise requires figuring out the metrics by which your company measures success. That metric is often expressed in the form of a ratio. Review your organization’s quarterly reports to help you understand the specific things it does to be profitable.

Finance 28
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How Women of Color Get to Senior Management

Harvard Business

To look into this question, I conducted a case study as part of my dissertation research involving 23 women of color at a Fortune 500 company. She reports it “was a hard decision to make, but it felt like it was the best decision for the organization.” What made their ascent possible?