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One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. This type of marketing can be viewed through the lens of “networking by helping someone” (in contrast to networking and just meeting lots of people). They then invited me to propose to them.

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Building a Sustainability Business Framework

Brimstone Consulting

CASE STUDY. After conducting the diagnostic protocols, Brimstone guided the team through a series of meetings to develop a Strategic Business Framework that captured the market realities her company faced and aligned the team with what they would accomplish over the next 18 months. Download Case Study.

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Engaging Stakeholders – A Mini Case Study – Part 2

Gina Abudi

Talking with the Marketing Group and Developing the Communication Plan Read Part 1 of the case study. The day of the meeting with the marketing group arrived. Sam introduced Alex to the group and told them that Alex was leading the project to update the marketing portal.

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Free Yourself and Business from Market Myopia

Organizational Talent Consulting

Market myopia is the lack of ability to see the bigger picture. Here are three leadership practices to free yourself and your organization from market myopia. link] Escaping market myopia involves the leadership practices of strategic thinking, acting, and influencing. Then you might be suffering from market myopia.

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Engaging Stakeholders – A Mini Case Study – Part 3

Gina Abudi

Feedback from the Marketing Group Read Part 1 and Part 2 of the case study. Additionally, the marketing group was regularly engaged throughout the project. The post Engaging Stakeholders – A Mini Case Study – Part 3 appeared first on Gina Abudi.

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Engaging Stakeholders – A Mini Case Study – Part I

Gina Abudi

Alex was about to undertake a project in the organization that impacted the marketing department. The initiative was to update an internal portal used by marketing for managing campaigns. During a PMO meeting, one of [.]. The post Engaging Stakeholders – A Mini Case Study – Part I appeared first on Gina Abudi.

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Riku and Rebecca had secured a coveted face-to-face meeting with him at the grocery chain’s headquarters. You’ll confuse people if Kenko is in both places.”