Harvard Business
JUNE 26, 2017
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. VIP passes for spectators, subscription to our magazine, and discounts in the MMC store,” Alan noted. “Do you work for Mendoza?” ” she said.
Harvard Business
DECEMBER 20, 2018
In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?
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Search. ); 1to1 Magazine. Sales Effectiveness. Sales Effectiveness. Sales & Marketing Effectiveness. In some cases, delivering an exceptional customer experience is a matter of recognizing a customer by name or personalizing the experience in some other way based on information thats available about that customer.
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Consulting Success
JANUARY 29, 2018
Many consulting firms spend time writing about their methodologies or writing about their own case studies to self-promote. We also publish a quarterly magazine. We started the magazine. Or “Can you come and speak at my sales meeting?” It’s a very crowded market out there. What kind of steps are you taking?
Harvard Business
DECEMBER 19, 2017
Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. Case Study: Blue Apron. that aggregate sales in the U.S. Philippe Marion/Getty Images.
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