Why CRM Projects Fail and How to Make Them More Successful
Harvard Business
DECEMBER 20, 2018
CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. As sales cycles develop, they should have a shared understanding of what constitutes a qualified lead, as well your ideal customer profile — both in terms of the company and level of buyer.
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