Case Studies Construction Productivity Sales 
Tom Spencer
AUGUST 29, 2020
Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study.
Consulting Success
FEBRUARY 8, 2018
Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here. Tell me more about that.
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Harvard Business
SEPTEMBER 16, 2016
In fact, when Garry Ridge took over, WD-40’s flagship offering was used in four of five American households and in virtually every mine, factory, and construction site in the country. The new CEO quickly realized the product’s ubiquity was both a blessing and a curse. Yet the company was also a one-trick pony.
Harvard Business
OCTOBER 13, 2016
During their evaluations, they’ll typically ask themselves two questions: Is your product or service better than alternatives, and, equally important, can their people work with you and your organization? Because of this, it will take more than great analysis, a superior product, or a performance improvement to clinch a deal.
Tsavo Neal
JANUARY 25, 2018
Case studies. Selling productized consulting. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. As a consultant, your product is your advice. Interviewing a potential client.
Harvard Business
MAY 5, 2017
More and more people are working remotely, and many say it improves their productivity and satisfaction — while also saving them time and money. ” But, in fact, research suggests the opposite: Working from home increases productivity, efficiency, and engagement. Stephen Smith for HBR. ” Devise a plan.
Kates Kesler
JUNE 11, 2014
Royal Dutch Philips is a $20B diversified consumer electronics, healthcare, and lighting products company. He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies.
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