Is Your Business a “Service” or a “Brand”?
The Fearless Marketer
MARCH 19, 2018
Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.
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