What Airbnb and Strava Know About Building Emotional Connections with Customers
Harvard Business
MAY 3, 2018
We visited and interviewed farmers in Italy, Germany, and the UK to find out why the platform had bombed. Surprisingly, the interviews did not reveal any unequivocal reasons for why farmers shunned the platform. Their relative value is remarkable across a variety of metrics, such as purchases and frequency of use.
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