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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

As I have been asked by quite a lot of people to share some frameworks, I will use the next 3 posts to walk you through the most frequently used frameworks in the case interview. While you are reading those frameworks and related examples, keep in mind that no framework is the skeleton key to all case interviews.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

In most cases the answer will be that some metric in the sales equation is off. Each of us learn in the course of an engagement. We acquire additional expertise in the industry and markets in which the client participates. This interview is about getting as much information as you can from the prospect as possible.

Meeting 52
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Power for the Powerless

CaseInterview.com

In one of my early McKinsey engagements, I was assigned to conduct 1:1 market research interviews with the client's top customers. It can be knowledge about an account, a market segment, a vendor, a particular problem, or an internal process. It is possible that you may develop such knowledge in the everyday course of your work.

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Each Firm's Favorite Cases

CaseInterview.com

A reader sent me an email asking if there was a pattern or trend to what kind of case problems are given by each firm? So, does BCG give M&A questions while McKinsey gives business cases? My answer is the cases you get are all over the place and there's no pattern that I've ever seen or heard about.

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Inside a Fortune 500 Boardroom

CaseInterview.com

The company had suffered a 40% drop in sales. Of course, I was admiring the company's financial management while also feeling a little chilly. Business A can be profitable if it grows revenues enough to cover the non-product-related operating costs (such as sales, marketing, customer service, finance, and human resources).

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What is a Case Interview?

CaseInterview.com

What you will learn: Learn the basics of a case interview – what it is, how they are different from a regular job interview, who uses them, why they are used, and the types of case interview formats and the difference between them. Topics Covered: What is a Case Interview? What is a Case Interview?