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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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The Consulting Bible – Dominate Your McKinsey, Bain and BCG Fit and Consulting Case Interviews

Management Consulted

Do you sweat when nervously thinking about how Disney can expand its operations in Brazil? Learn more about the interview preparation course and guide that helped land offers at BCG, Accenture, and McKinsey. Master fit questions, conquer case studies, and become the smartest interviewer in the room.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. In most cases the answer will be that some metric in the sales equation is off. If they were uncomfortable talking about any part of the operation, now is the time to ask. Meeting name.

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Cornerstone Research Interviews and Culture

Management Consulted

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. How exactly does the firm help, though?

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Thought leadership – by any other name would it smell as sweet?

Tom Spencer

All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible.

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Inside a Fortune 500 Boardroom

CaseInterview.com

Of course, I was admiring the company's financial management while also feeling a little chilly. Business A can be profitable if it grows revenues enough to cover the non-product-related operating costs (such as sales, marketing, customer service, finance, and human resources). Among my clients, I’m known as a traditionalist.

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The consulting case study: What you need to know

freshminds

Why are Case Studies used? Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies. Here are some examples of different approaches across industries; Management Consulting : tend to use “operational” type case studies (more details below).