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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

As I have been asked by quite a lot of people to share some frameworks, I will use the next 3 posts to walk you through the most frequently used frameworks in the case interview. While you are reading those frameworks and related examples, keep in mind that no framework is the skeleton key to all case interviews.

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5 Expert Tactics to Master the Case Interview

Management Consulted

To the uninitiated, the case interview can be more than a little bit terrifying. The main point of the case interview is to provide you with an opportunity to show the interviewer the great job you’d do if they hired you today and set you straight to work. Not tens, or hundreds, but thousands. 1 – Mental Math.

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Using Case Interview Prep for Non-Consulting Offers

CaseInterview.com

Here area couple of success stories received from readers who used case interview preparation techniques for securing an offer outside of consulting. Success Story: I would like to share my positive experience of a business case interview, thanks to your website! You get then 5 minutes to present your conclusions.

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Tips for Case Prepping Alone

Tom Spencer

On top of regular life commitments, you also must spend time on preparing applications, practicing for interviews, and partaking in the interviews themselves. With such a busy schedule, it can be tough to find a partner to practice cases with. The idea is simple: Identify aspects of the case interview that you are weak on (e.g.

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Consultant Marketing Discovery Meeting

Jerry Fletcher

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. In most cases the answer will be that some metric in the sales equation is off. Each of us learn in the course of an engagement. Meeting name. Put yourself in the position of the prospect.

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Power for the Powerless

CaseInterview.com

When you've developed strong, individual relationships with the most influential members of your audience, your ideas will be taken more seriously. Another way to get your ideas to be taken more seriously is to develop a body of expertise or specialized knowledge. For example, I have expertise in the case interview.